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Alt-Weeklies Position Their News Racks to Defend against Gannett

By AAN Staff
january 29, 2004  11:20 am
Alt-Weeklies Position Their News Racks to Defend against Gannett
Daily papers have treated alternative newsweeklies with contempt, but it seems "that even that small share of local advertising revenue that is often a weekly paper's sole means of support is now coveted by the big boys," writes News Editor James Shannon in a MetroBEAT cover story. In February, Gannett's Greenville News will launch a youth-oriented weekly, The Link, to compete with the Greenville, S.C., alternative paper. Alt-weekly publishers in other cities tell Shannon how they dealt with the Gannett challenge. Boise Weekly Editor-in-Chief Bingo Barnes says he "spent the first month driving around and moving our racks and newsstands back into prime locations."
View full article at MetroBEAT
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