Alive Making Ad Push with Revived Brand

april 15, 2003  01:25 pm
Columbus Alive Inc. is launching an e-mail brand campaign to call attention to its five-month-old redesign, its new focus on arts and entertainment and its new name: Alive. Publisher Sally Crane says the ad sales have climbed about 18 percent since the campaign began and projects an additional 25 percent through the end of this year. Alive's 2002 ad sales were more than $1 million, Kathy Showalter of Business First of Columbus reports.