Agency to Clients: Now "Older" Guys Are Abandoning TV

november 6, 2003  09:59 am
Another major TV shop has joined the debate over the disappearance of male TV viewers, claiming that older men now seem to be abandoning the major TV networks. The latest revelation, courtesy of Carat's programming department, finds that the older sub-segment of the men 18- to 34-year-old demographic break has begun to experience serious erosion in the weeks following Fox's post-season baseball coverage.