Advertising Moving From "Push" to "Pull"

december 3, 2003  09:30 am
Speaking at the Measuring Media in the Future conference organised by the Institute of Practitioners in Advertising on Tuesday, Professor John Naughton said: "The ball game is over. We're moving from an economic system dominated by push media and moving to a completely different world which is a pull world - where consumers are empowered by digital technology and only get what they want."