Advertisers Go from Licensing Songs to Releasing Them

Chicago Reader
Chicago Reader | April 13, 2009
The synergy of marketing and indie music has evolved so swiftly that selling a tune for use in a commercial or video game seems almost quaint. Marketers aren't just horning in on the territory of record labels' promo departments -- they're starting to act like labels.

Chicago Reader

Chicago Reader, a pioneer of the weekly alternative press, is one of the largest and most successful AAN publications, recognized throughout the industry for both editorial excellence and advertising impact. It publishes an average of 100 pages per week in...
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