Advertisers Face Squeeze in Battleground States

april 5, 2004  09:37 am
Presidential-election years typically mean choppy waters for advertisers, but this year's race is shaping up to be more like a perfect storm. The candidates' hefty war chests, the ferociousness of their attacks so early in the season, and the strategic media plans that concentrate their spending in 17 battleground states will likely combine to knock many advertisers off the air, according to a memo the American Association of Advertising Agencies plans to issue to its members today.