Ad Spending in Gay Media Soared in 2004

march 23, 2005  12:32 pm
In their "2004 Gay Press Report," ad agency Prime Access and media placement firm Rivendell Media said that advertising in gay publications soared more than 28 percent last year, hitting $207 million. More than 150 of the Fortune 500 companies bought into gay media last year, the report continued, an all-time high.