Ad Men: This Christmas Season Set To Be 'Jolliest in Years'

december 18, 2006  03:01 pm
According to a poll conducted by Leo J. Shapiro & Associates, almost a quarter of shoppers plan to spend more on Christmas this year than last, the highest percentage since 2003. It is thus time "to send out special marketing messages to the frantic folks who are not so happy about shopping," write three ad-industry analysts in Editor & Publisher. "Last minute holiday newspaper shopping ads should be written like efficient memos meant to aid in the decision making process of last-minute shoppers."