Ad Forecasters See Brighter Future

december 10, 2002  02:19 pm
Two of the advertising industry's most respected forecasters predict ad sales will rebound in 2003. Robert J. Coen and John Perriss agree the improvement will accelerate in 2004 with a presidential election and the Olympic Games, Stuart Elliott reports in The New York Times. The two analysts made their forecasts at the opening session of the 30th annual UBS Warburg Media Week Conference in New York. To see a PDF file of Coen's report, click here.