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Absolut Moves Into the Music Business

By AAN Staff
october 13, 2003  10:30 am
After years of weaving the worlds of art and fashion into its advertising, Absolut vodka is entering the music business with a CD of club music, according to the company. Called "Absolut Threetracks" the first CD has been distributed to 3,500 disc jockeys at clubs around the world and can be downloaded from Absolut's Web site.
View full article at Advertising Age