ABC Considers Audits of Free Papers

november 19, 2001  02:41 pm
The nation's big dailies are squealing about a proposal to audit free-circulation newspapers. Advertisers and ad agencies like the idea, and they dominate the membership of the prestigious Audit Bureau of Circulations (ABC). "Free papers are taking money away from the newspapers you print. Going forward, there is going to be a need for an ABC audit of these publications," Terry Prill, newspaper strategist and special projects, tells the dailies in an Editor & Publisher article.