ABC Board Approves New Standards

march 18, 2004  10:14 am
With circulation declines hitting the industry, more and more newspapers are emphasizing readership and subscriber profiles. In 1999, the Audit Bureau of Circulations introduced a method for tracking reader profiles and did the same in 2001 for subscriber profiles. This month the board further revised these standards on the recommendation of the reader and subscriber profile committee, which consists of buyers, newspapers, magazines and researchers.