AAN Distributes White Paper on Public Affairs Advertising

august 2, 2007  06:11 pm
Alternative newsweeklies have always struggled to attract their fair share of political, public affairs and nonprofit advertising. Earlier this year, AAN commissioned a study by Fenton Communications -- the Washington, D.C.-based communications firm that represents MoveOn.org, Save Darfur, Rock the Vote, People for the American Way, and a host of other progressive organizations -- to find out why. The results of their research were mailed today to AAN publishers. While Fenton doesn't sugarcoat the problems alt-weeklies face in the political advertising space, they do offer several ideas about how we can improve our position. In the coming months, AAN will work on a number of action items contained in the report.