Sessions Tagged: Marketing
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Please Note: Schedule is subject to change.
Thursday, July 10
4 pm
to
4:40 pm
Who's selling what? Are your reps using the tools/technology out there to effectively sell your products and to refine their presentation skills in a engaging way (Prezi, Slideshare, Linkedin, Email marketing, Videos)? Come show off your stuff! In this interactive session, give us your best pitch and then pick up on something new when your AAN colleagues give you their hard sell. Don't forget to bring your sales materials (one-sheets, swag, etc.) to share.
Moderator:
Christine Oreskovich, The Coast
Room: Capitol Ballroom 4
Friday, July 11
1 pm
to
1:45 pm
Time to flip the tables and take a look at the media landscape from the ad buyers' perspective. What trends are they seeing? And is your publication offering what today's ad buyers want?
Panelists:
David Crawford, SRDS and Tim Bingaman, Circulation Verification Council
Room: Davidson
3:15 pm
to
4 pm
Join us as we talk through the trials and triumphs of adding an event portfolio to your print brand. We'll cover everything from why to do events, how to get started and how to make money doing it. We'll also cover the important stuff, like selling sponsorships and activating those sponsorships to make your clients happy.
Panelists:
Christy Bryan, Events Hatched, Jamie Breitbach, Nashville Scene and Mike Smith, Nashville Scene
Room: Capitol Ballroom 4
Who manages your social media internally? Is your overall strategy more focused on driving readership, growing fans, promoting specials, or making money on social? In this open forum, we'll find out how papers both large and small are spreading the social media workload and managing the inevitable tensions between the marketing and editorial sides. Come prepared to share!
Moderator:
Molly Willmott
Room: Meeting Suite 5
4:15 pm
to
5 pm
Moderator:
Jeanne Foster, Gambit
Panelists:
Leigh Anne Rehkopf, Creative Loafing Atlanta and Robby Robbins, Santa Barbara Independent
Room: Meeting Suite 6
Saturday, July 12
9:30 am
to
10:15 am
Introduction: Amy Austin, Washington City Paper
The America of the near future will look nothing like the America of the recent past. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, and how we consume media. Pew Research Center Executive Vice President Paul Taylor will discuss how U.S. demographics will change in the next 50 years, and what it means for the future of media.
The America of the near future will look nothing like the America of the recent past. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, and how we consume media. Pew Research Center Executive Vice President Paul Taylor will discuss how U.S. demographics will change in the next 50 years, and what it means for the future of media.
Speaker:
Paul Taylor, Pew Research Center
Room: Capitol Ballroom 4
10:45 am
to
11:30 am
Introduction: Susan Harper, INDY Week
Facebook is on a mission to make it easier for journalists and newsrooms to find, share and embed newsworthy content and to connect people with stories and videos from news organizations. Jason White, who manages news partnerships for the social media giant, shares the latest collaborations, as well as tools every organization can use.
Facebook is on a mission to make it easier for journalists and newsrooms to find, share and embed newsworthy content and to connect people with stories and videos from news organizations. Jason White, who manages news partnerships for the social media giant, shares the latest collaborations, as well as tools every organization can use.
Speaker:
Jason White, Facebook
Room: Davidson